Violence as a marketing strategy

One of the nastiest problems faced by our culture is that mass-murder is an effective marketing strategy.

If all you want is a cheap way to get famous quick, do some evil shit. That seems to be the formula.

Violent spectacles draw instant attention to the perpetrators’ ideology — their ‘product’.

That said, attention is bad for criminal enterprises. Sure, it’s one way to achieve mass-recruitment. Fortunately, for every advocate, there are a hundred opponents.